Free Download The Filter Bubble: What the Internet Is Hiding from You
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The Filter Bubble: What the Internet Is Hiding from You
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Product details
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Audible Audiobook
Listening Length: 7 hours and 32 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Tantor Audio
Audible.com Release Date: May 12, 2011
Whispersync for Voice: Ready
Language: English, English
ASIN: B0050FLOMI
Amazon Best Sellers Rank:
This books feels much more timely and urgent given the results of the 2016 US presidential election. The main thesis, that personalization of the internet is 1) far more all-encompassing than we would like to to believe and 2) has downstream consequences in how we organize our views on the world is very intriguing and the author promotes a very compelling concern regarding these issues. However, I really wish this book had been edited more tightly. His writing style is very scatterbrained and it almost feels like he was rushing to write this whole work during a frenzied weekend at a coffee shop. For example, he has a chapter that spans ideas from Popper and Dostevesky, follows up the next chapter with a cold opener about B2 stealth bomber, and follows it pro-Iraq war propaganda. Mr. Pariser has annoying habit of restating his main thesis ad nausem as if this makes his case more true (Spoiler alert: it doesn't). Finally, the final chapters of the book are a real drag where he does a lot of speculating into what personalization in the future might look like. There certainly are passages that are very intriguing (specifically the ones involving how companies like Facebook and Google gather big data), but overall, I was really expecting more from this work.
Most of us who are perceptive already kind of know about the Bubble each of us gets in on the Internet (each person seeing a reflection of what the Internet agents like Google think you want to see), but this takes it to a whole new level of understanding. This is a must read for anybody who wants to know where our world is headed, especially if you're involved in marketing and communicating anything on the Internet. The author's grasp of and knowledge of what's going on is impressive. And it's scary. He illuminates the infrastructure of companies and technologies which are recording everything we do online and selling it to the highest bidder. And then then technologies that are used to shape the world we see in terms of what's trending, what's important, and also how you interpret events and trends as the gatekeepers decide which version of the facts and commentary we see. And some of the emerging trends such as personalizing headlines in major publications, and nuances of so many other things is staggering.The author also gives his opinion on what this means across a host of environments such as politics, news, entertainment, education, etc. Just wait for the next election!The book started to become a little repetitive about 2/3 of the way in, and then at the end, as in so many books, really failed to engage me in a solution. I think because the solution is so obvious, but so difficult....get more people involved, the idea being that there are hundreds of millions of us regular people whereas most of the benefit of the direction of this trend is towards the rich and powerful and we need to to work together on this because Internet policies are more set in the stone and the key players get even more powerful. Unfortunately I know from personal experience that this is almost impossible. Best described by my favorite quote from Rolling Stone magazine - "Organized greed is more effective than disorganized democracy". I'm an ex-activist because I just had to stop because of the frustration of it. The business world is at least 1000x more efficient and focused. Nothing will change that it seems. I used to believe we could change it, but unfortunately I don't anymore Although I'll keep trying somehow to stay involved with those who continue to try.Despite all this, a must read.
There is a lot of stuffing in this book. There is a good amount of information on current personalization of the web but the author delves into the backgrounds of pioneers of this technology, character profiles on the "type" of person that creates this code, possible futures of personalization and so on. There is a lot of subjective interpretation when it comes to the history and future of this technology.That being said I do feel a lot more educated on the topic after reading the book. The narrative is smooth and easy to read and even his interpretative predictions on the future of this technology are easy to imagine based on the foundation he creates for his argument.I will no longer roll my eyes when someone talks about how invasive personalization will someday be in our culture.
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